How did it come about and what's the story behind the idea?
It is actually one of our former clients who is the driving force behind Pic Nic International. He was determined to take his growing UK-based business in Italy to the next level and took the logical step to start looking for a local Italian specialist agency to help him take his Italian business to the next level.
The agency that helps non-Italian businesses grow their italian business
He looked for local experts that gave him the confidence to be able to deliver but was surprised to struggle badly in finding an agency that communicated clearly, inspired confidence, had fresh ideas and seemed the right partner to maximize the value from the budget available.
Sure, a few big international agencies seemed to be able to offer their services but at a considerable price. Also their work simply just didn’t feel right; it felt there was no local touch to the concepts, He felt treated like a small client and the creative process seemed slow and frustrating.
He only found out about PicNic after being introduced to the agency by one of his contacts. Whilst dropping by their offices he finally found what he had been looking for: A pleasant and friendly environment with talented people who were keen to work together (instead of working in a traditional agency/client relationship) and gave him the confidence to entrust PicNic with his media investment. No hourly rates, just a fixed fee.
Whilst working very successfully with Pic Nic over the years the idea was born to start Pic Nic International to offer assistance and help to more non-Italian companies who need expert services to grow their product and brand awareness in Italy.