Showcase 8: Prezzo Felice
Like many other countries in the world, Italy recently saw a rice of flash sale websites. Prezzofelice.it was one of the first and largest flash sale websites in Italy and was well aware of the fact that it had to grow its brand name quickly to stay ahead of the growing competition.
That’s why PrezzoFelice decided to advertise on Italian TV and work with PicNic to produce a funny spot that turns heads and builds the PrezzoFelice brand, emphasizes how easy the product can be used and very importantly: encourage people to trust PrezzoFelice.it despite the incredibly low prices; the spot promises the Italian public that any disfunctional item can be returned easily just like you would in a traditional store.
This spot is part of a series of spots and shows a lady who speaking to her mother-in-law about being unhappy with her husband. When mother-in-law tries to reason with her she breaks the news that she has already decided to return her husband. It’s that easy!