Showcase 7: Facile.it
Facile.it is Italy’s leading price comparison website. Facile.it really changed the way Italians compare products online. PicNic has produced a long series of TV ads for facile.it and this particular ad focuses on the expansion of Facile’s product line; Whereas Facile.it used to focus on insurance products only, it has started comparing a multitude of other products like broadband, loans utilities and TV packages.
This spot therefore continues to focus on the main product feature of Facile.it: Helping their clients to save money. This spots illustrates how people may desperately try to do an indian rain dance to try to reduce their car insurance premium, but that this (obviously) doesn’t work; The only way that works is going to Facile.it.
The rest of the spot shows how any family can go and see how much they could save on facile.it and also introduces non-insurance products that can be compared easily on facile.it.