Showcase 4: SKY
Being a very big name in the worldwide broadcasting business, SKY seeks to continuously innovate in the B2C market to attract as many subscribers for their entertainment packages and stay ahead of the competition.
This spot was developed to promote SKY’s newly introduced “Multivision” feature that enables its subscribers to view different channels at once using only 1 Sky subscription. It plays on the concept that a family shouldn’t do literally everything together; not every family member enjoys the same activities. In this case a visit to the opera is not as captivating to most family members to the extent that these family member actually fall asleep..
The spot starts with a funny intro but quickly switches back to the environment where SKY in strongest: In a family house on a comfortable sofa in front of the TV.