Showcase 3: Columbus
PicNic produced this very spot originally with 2 actors, but substituted these actors in year 2 with celebrity testimonials to create an even more striking and funny spot for Columbus Direct, the UK-based travel insurance specialist.
The spot was shot in New York which in generally considered to be Italy’s dream holiday destination. The spot tells the story of Columbus and his assistant arriving in “the Americas” (New York) but expected to see something quite different upon arrival. The initial surprise doesn’t spoil the fun though as Columbus and his assistant have Columbus travel insurance so they don’t have to worry!
The spot has been shot in a cinematic style, catching immediate attention. The spot emphasizes the brand name “Columbus” continuously, features a short product demo contains and a funny closing scene. PicNic produced an alternative ending of the spot during the second half of the campaign. Watch it here.