Showcase 1: Immobiliare.it
This TV spot was produced for immobiliare.it, Italy’s leading online real-estate website and is a continuation of an earlier spot that featured the same crew.
The spot focuses on demonstrating the audience how well the immobiliare.it website suites the needs of a family searching for a suitable home, in this case because the family is expecting a new member soon. The spot emphasizes the cross-platform (mobile, tablet, PC) capability of immobiliare.it, the website functionality and personalised search capabilities, which are all uniqur selling points of immobiliare.it in the Italian online real-estate market.
The spot is set in a warm family home where the young son tries all different devices to find the dream home that has everything he would ever want, in the right area. Immobiliare.it helps him to find the right home.