Print advertising in Italy
Print advertising is a very interesting medium to really grab attention and have a high quality interaction with your target market. Print advertising is generally considered to be newspaper and magazine advertising, but extends to printed direct mailing, customer magazines and catalogues.
Other media may have a wider reach but the impact of print advertising allows for very powerful brand & product exposure which is in a different league than any form of online advertising.
The use of print advertising in Italy to introduce your brand and product to the Italian public could be your best choice for the following reasons:
1 Print advertising gives a brand credibility. The tangible nature of the advertisement makes the advertisement real and gives a sense of legitimacy, especially now any company can make an attempt to advertise online.
2 One of the most powerful qualities of print advertising is your ability to target your advertisements very carefully. Publishers invest vast amounts of money in measuring their target audience and having their reports audited externally for accuracy. If the ad is truly relevant for the audience and well thought through you’ll be surprised how many readers will read, understand and remember the message of your advertising campaign.
3 Readers will spend more time reading your advertisement as readers have a tendency to read every single page of the newspaper/magazine they are spending their money and free time on. As advertisements are often very well targeted and therefore relevant to the reader, advertisements are considered to be a lot less “annoying” that for example TV advertising, where advertising is a “neccesary evil” that people generally don’t enjoy sitting through.
Another interesting point to consider for print advertising is that more and more advertising budget is spent on online advertising (rightly or wrongly) and therefore print advertising is getting less costly and the market is getting less crowded..
So.. what can PicNic do?
We have been doing print advertising for a very long time and therefore we’ll be able to work with you to create a well-targeted print advertising campaign that looks great and makes you proud of your brand and product. Once we learn about your business and the objectives for your advertising campaign, we’ll moved forward together to create the campaign you always wanted.
PicNic has been doing print advertising for years. PicNic’s attention to detail and drive to deliver a crisp advertising message using all lessons learnt in the past decade will make you smile.
PicNic International has a very simple and effective process for producing their TV spot/campaigns. Read more about this in our PicNic International Brochure.