Italian (Liguria-based) Milk producer Centrale di Latte rapallo was a bout to introduce 100% bi degradable devised a print campaigns for oresette.it, a new service from one of Italy’s leading newspaper Corriere della sera. The new service offers newspaper delivery at no additional cost on a fully flexible subscription that’s available to those that are interested in ordering the newspaper at least 4 times every week; The local distributor will arrange for delivery as agreed.
The service follows a model that has existed successfully in Milano and Rome for some time and is now rolled out to less densely populated regions.
This service could change the morning ritual for many Italians
PicNic approached this new service by integrating the morning newspaper into typical ingredients of breakfast: The croissant and coffee mug. This symbolizes the newspaper becoming an essential part of the Italian morning ritual.