The national observatory “FCP-Assoradio” has announced this increase following end-of-trimester reports showing a total media investment of 29.155.000 Euro in the first three months of this year. Investment in radio advertising has increased for the third consecutive month.
This means that the share of investment in radio advertising has grown as a part of total media investment in Italy
Paolo Salvaderi, president of FCP-Assoradio
The dynamic nature and flexibility of radio advertising cause continued growth; FCP-Assoradio will present the second edition of their RadioCompass this month in Milan and Rome.
Dailymedia / FCP