The Google Cultural institute looks to promote “Made in Italy” to make the new generation in Italy. The number of searches for the term “made in Italy” have grown over the years, even the presence of Italian entrepreneurs on the web is still relatively low.
The objective of the study “made in Italy” is to bring more Italian businesses online and present Italy’s enormous export potential and product excellence.
Currently only about 34% of entrepreneurs in Italy has a decent website presence and only 13% actually uses a website for commercial purposes.
A large collection of digital showcases, stories, images, videos and historic documentaries allow users from around the world to learn about Italy’s excellence in craftsmanship and the story behind the Italian industry.
Partners collaborating with Google are La Repubblica and editorial group L’Espresso.